Normally every business can run if there proper leads generate each day.No leads no business. Leads can be come in different ways.Most of the top companies are hiring different company to generate leads basis on the amount invested on them.On the other hand some company sale leads which they generated using there web portal.But these 2 ways there is a problem.The leads are mostly distributed thatswhy the chances to mature the leads are less.So here we will discussed about the different type of leads generation technique which can help to grow your business.
Though we will discussed here some traditional way of leads generation technique yet some of them are simply new and depends on the new technology and tools available on market.Let start.
Cold calling
For a long time that was a perfect lead generation technique but that only works If user interested to purchase anything or on your services.But disturbing a person by cold calling is illegal.So cold calling is only works now a days if there is a lead and want to mature that.
Spread the Business cards
From last 20 years that also works great if you hire a person and spread the business cards to the company to company.Some time when people looking for such services or product then they will call u back.You got a leads.But that not work for last 10 years too well.As people like to throw those card in the dustbin rather than keep with them in a card holder.Even if thy keep those on the card holder they forget to find and call u back when they looking for that service or product.
Website is definitely the best way to generate leads as that work like a funnel.Try to bring lot of visitors using the different method like social sharing,seo,business cards,whats app,paid advertisement etc and once they come to website then they either left there contact details with form or by the chat you can convert those visit in leads.But we have to be sure the website is one of the business tool which can help to convert visit to leads but to generate visit we have to depend on some other source.
Search Engine Optimization
Internet users are mostly interested to use the search engine for there query.For any thing we are simple depends on the search engine like google,bing,yahoo a lot.If the website start to rank in first page (more better way top 3 rank) then there is a huge change for those user to click the link
and visit the website.So here interested visitors + your listed products or service can generate the leads.Be sure only 10% visitors view the second page in the search engine.So the first page and first rank make u winner to gain some perfect leads.
Twitter to generate leads
Like facebook twitter is one of the most powerful social media where most of the people in earth have account.You can create a large follower list based on your niche in twitter by follow them and request them for re follow your account.If that works lot of leads u can get by sharing the website links in twitter.But try to use twitter card to grab attention.Also in twitter you can search with your product and come to know which one willing to purchase and who is also selling the same(that way you can make sub seller or sub dealer for that product/service).
Blog
Create a section in your business website named as blog and there with some nice content writing you can generate high number of leads.As good,informative and interesting writeup share by most of the visitors and have a huge chance to rank in search engine.Which means some quality leads you can gain with that method.If you want you can make some more blogs with different content to gain some more leads.
Niche website
Like blog some niche website can be created with some different content and products on same niche.As an example for a musical instrument seller can create different website with different product category like guitar,keyboard,drum etc.These niche website can generate huge number of leads if those rank in search engine or viral in social media.
Facebook:
Advertise in facebook can bring lot of quality leads by promoting your facebook pages.When you advertise on facebook you will gain lot of like on those page.People who like in facebook page they automatically subscribe your page by which you can further post share to them in future.So if 95% of your page liker not convert then in future you have a chance to convert well.
Pay Per Click:
Pay per click campaign in google adwords for google search can bring some great leads.But to get success on that you have to invest atleast $200 and then you can expect some leads.But if the cost of the product and profit range is less then that one will not work.
Linkedin
Linkedin can generate a good number of great leads if a campaign runs well in your segment.But linkedin per lead cost are high rather than facebook and google adwords.If you already generating good amount of leads from these 2 channel then you can try the advertisement in linkedin.
Quora
Like yahoo answer quora is giving the answer option but the rank of quora in google search is high than yahoo answer.If your business in usa,india,uk then quora can be generate some great leads for you.Reason quora is not only popular in those country even the most of the answer in quora are indepth,informative,relative and perfect.Thats why user trust level on quora is high.
Email marketing
For a long time email marketing works like a charm.Its perfect solutions if your business come in b2c category.You can generate leads by bulk email marketing or targeted email marketing.The targeted email marketing (subscriber based) works better and there is less change for any legal dispute.
Hope these process can help your business grow and help you to bagged some profitable projects.
