how to create and optimize facebook business pages
Facebook pages is one of the best way to promote earning.In that section we will discussed about the various ways to promote a facebook pages. You should keep in mind these steps you have to do always when you are looking to make the facebook pages. In some cases you might be take the help of freelancer if required. If you follow these following 10 step, you should easily be found through a facebook search and through search engines. Facebook search also can generated good amount of organic traffic to your page. The following is the process of create facebook business page or create any facebook pages.
Create and optimize facebook business pages
These are the following and very important steps to create and optimized the facebook pages to enhanced the earning from your website or blog.
1.Make the page perfect with required details for facebook business page
a. Add a profile picture
The profile picture is the essential part to make the facebook pages. As that small picture are showing most of the facebook. If that engaging enough then there is a huge chance that can be generated visit to your facebook page or it can also generate like. Though i am agree with you that the profile picture are very small so its quite difficult to express lot of things here. If you are making any business or brand page then mostly the logo are used here.
But on the other hand if you are trying to make any personal page(for your blog/youtube videos etc) then your own picture with suitable concept can be added here. It’s much more important than your cover image because it will accompany every page update, even when it’s shared to someone else’s timeline. The profile picture should be at least 180 x 180 pixels (feel free to go larger) and square. The profile picture should be readable when viewed at 36 x 36 pixels (which is what it looks like when appearing in the mobile newsfeed). Make sure it has your visual branding, including your logo and color palette. If you don’t have a logo yet, here’s a tool to create one for free.
b. Add a cover photo
A cover photo is a nice way to make your page more eye-catching. The cover photo displays 820 x 312 pixels on desktop and 640 x 360 pixels on mobile phones. It must be at least 400 x 150 pixels but, again, feel free to go larger (high-quality) than that.Try changing your cover photo seasonally or when your business has important news.So that cover photo can be change time to time but profile photo not required to change frequently.
c. Make the most of your page description
Always complete your “Description” field, making sure you use all the allowed 255 characters for original content. Original content helps your page rank higher. It is a good idea to run your brand name through a semantic analysis tool to come up with the most relevant context to craft your description. If your brand name is new, try your competitor’s one. Text Optimizer is a quick way to do that:
d. Add your website
Do not miss to add your website in the facebook pages. Though that a no follow links and not too much effective for search engine optimization but adding a website can not only bring lot of users to your website. Also can generate not only high amount of traffic even that can increase sales. Beside that by adding the website might be generated some social media signals to your website.
2. Select the Best Template
Facebook offers pre-made page templates to help you optimize your page for the types of the business you are running, including:
Services
Shopping (This one has the built-in Shopping tab which allows you to feature products on Facebook.)
Business
Venues
Non-profits
Politicians
Restaurants and Cafés, and more.
These are given for specific business type. But Mostly the four of them business,shopping,restaurants and cafe and service are used and quite popular. Some of them have some extra features so be sure what your product or service is relate to. All You can edit and customize them as much as you like after you pick one.
3. Enable Reviews
Reviews make the thing more interesting. Most visitors are look on the reviews first rather then check the details of the page. As day by day the completion is growing on so the reviews one is quite difficult in most of the case. Nearly all potential customers consult online ratings and reviews before making a purchase.
I am one of those customers, and I’ve noticed that Facebook reviews tend to be more positive than those on other platforms.This may be due to the fact that Facebook is a very personal platform—people don’t go there first to vent their frustration at companies. On the contrary, they are there to talk to family and friends.
That being said, Facebook is perfect for publicizing your customers’ reviews. To do that, go to “Settings,” and click “Edit” next to “Review” to allow visitors to review your page. If things go wrong (and that may happen to the best of us), you’ll be able to switch those reviews back off going forward.
4. Update the page time to time and Engage visitors
No optimization tactic can save your Facebook page unless you update it often and engage with your audience. There are a few audience-building hacks you can try:
Ask questions to engage your followers in discussions.
Post curated content
Upload short, well-annotated videos
Stream live videos from (virtual) events
Tag other business pages (industry tools and non-profits)
Upload images (Collages, quotes, team photos, etc.)
You can use visuals to further market your business, without being too “salesy” or intrusive. There are quite a few tools allowing you to create unique, well-branded images without having to download expensive software. You can create visuals in several sizes at a time and brand those images using your logo. Bulk editing is a lifesaver!
5. Add Page Tabs to Promote Your Products or Services
Tabs are sections of your page’s content that appear below its name.You can also customize which tabs you want to show up on your page. If you enable a tab, make sure to fill it in with content.
For example, don’t enable “Videos” tab unless you have videos to share there.On the other hand Offer tab,product tab,service tab,event tab etc are important. But donot try to place all useless tab like our clients,awards,usp etc. These topics can be covered in the description also.
6.Add call to action
call to action make the facebook page very engaging. If visitor have option to call or emaill then there is a high scope to generate leads or sales. Right under the cover photo, you can also add a call to action (CTA) to encourage your users to interact either on the page or help learn more about your business.
7. Custom Username
Custom username can bring a different way. Having a custom username (or short, user-friendly URL) for your page makes it more convenient for users to find your Facebook Page in search when it has a unique username.
When you start out your Facebook domain will have various numbers after it and look something like:
http://www.facebook.com/pages/your-brand-name/12345678?ref=ts
that type of url not so much friendly or memorable enough.
You should keep your brand’s name at top of mind. If you’re optimizing a Facebook location page, then I highly recommend using the brand name plus the location in the username.
Facebook Pages with usernames are also allowed to create custom URLs that enable people to quickly visit and message them.
As you can see in the example below, if you search for “@LLBeanLynnhavenStore” you will be able to message or visit that custom location page.
custom facebook page url
Some other things to keep in mind when creating a username:
You need to be an admin to create a username.
You can’t use any spaces or underscores but you can have periods separating words.
Capitalize the words to enhance readability and won’t affect if people type in lower case letters.
Usernames can be a maximum of 50 characters.
At least 5 characters long.
Want a custom username for your Facebook page? Follow these steps.
8. Update your newsfeed
If you already have a good social media marketing strategy in place, then keeping your news feed up to date will already be one of your main priorities here.
You could simply share news on your page or other posts such as curated content, articles, as well as recent blog posts you’ve written. You might even include other news relevant to your industry, which you could find using a good Google news API.
Social media platforms will help you amp up your social media marketing. In combination with search engine optimization, they can be extremely powerful for boosting your traffic and leads.
9.Use relevant keywords
Let’s not forget that even social media pages count for SEO, so you’ll want to also include some keywords and add them to your business page. You could add them to the “About Us” section or the rest of your pages.
Even instead of using about us or contact us you can use your brand name at the place of “us” only then if your brand name is smaller. If you don’t know which keywords to use, you could try a Google scraper to help you scrape Google results and find the keywords to use.
10. Try to sale product or service
Proper product or service means which are very essential to other.If you already have these type of product or service then you have a huge potential to attract more user and earn a good amount in sale or products or generated leads for that service.
Though in lot of case that not able to possible as in some case you might be promoting a review website or review blog (let say book,movies,game or device) yet that can be also user helping product which can generate more organic traffic to your page which can converted to your visitors or sale.
