semrush keyword research process
To find the perfect keyword for your website or blog semrush keyword tool is doing a perfect work. In that article we will know about the semrush keyword research process. For each site seo is the most important process. For onsite seo problem and site edit check is very important.Though same type of online application or software show lot of details about site.An SEO website audit is a process of analyzing how well your site ranks in search engines like Google. A site audit helps you identify and fix ALL the SEO issues on your website.
There are many ways to perform an SEO site audit. One of the easiest ways to perform a detailed site audit is to use tools like the Semrush Site Audit tool.
Semrush keyword research process
Did you know that Semrush Site Audit scans your website for over 130 technical and SEO issues?
That means you’ll be able to find almost every issue that’s preventing your website from getting more search traffic.
What are the benefits of a site audit?
So why should even bother about auditing your website? Here are some of the major benefits of performing an in-depth website audit.
With a site audit, you can easily discover issues like duplicate content, broken links, and lengthy title tags
You’ll be able to identify all the AMP pages with HTML issues
Discover pages that couldn’t be crawled
Find broke external images and internal images
Identify duplicate meta descriptions on a page
Find multiple canonical URLs and many more
All in all, performing a detailed site audit helps you discover all the problematic issues that are preventing your site from getting more traffic from Google.
Before getting into the details, make sure to give a try to it by using the below link.
How to Perform an In-depth Site Audit With Semrush in 10 Steps
Here’s a simple yet practical tutorial on how to use Semrush site audit to find and fix all your website issues.
Step 1: Signed up for Semrush.
Once you’ve signed up for Semrush.
Here’s a FREE 30-day free trial of Semrush Pro account for you (which is worth $119.95!)
Click the above link to create account and use 30 days free trial . Using that you can research different keywords and make list of that. Trust me once you will use that you will start liking that product
Step 2: Add new project
Once you’re on the Semrush Site Audit tool, click on “Add new project” (on top right) to add your website for SEO audit.
Step 3: create project
Now, simply enter your domain name and project name and click on the “Create project” button to proceed to the next step.
Step 4: Click on the Start Site Audit button to start your website’s audit process.
It will take some time to crawl your whole website (depending on the size of your site).
Once the site crawl has finished, you will see a dashboard that looks like this;
As you can see above, you’ll see an overall Site Health score of your site (the higher the score, the fewer problems your website has).
The good thing about the Semrush site audit tool is that it shows you all the errors, warnings, and notices along with the pages. This way you can easily fix those issues to improve your site health.
Step 5: Make sure to immediately fix the “Top Issues” of your website.
Semrush site audit tool provides you the most important issues detected on your site based on their number and priority level.
You can click on those links to find all the corresponding issues on your website.
Here’s how the slow load speed issues on our website look like;
As you can see above, we currently have four pages with slow loading time issues.
The Semrush site audit tool shows you the loading time (in seconds) of those pages so you can easily optimize their speed.
You can follow various strategies such as optimizing your images, using a CDN, enabling Lazy Load, etc to improve the overall loading times of your pages.
Analyze your website traffic sources
No matter what your niche is, you need to get readers to read your content. Traffic is a broad indicator that shows how your content is performing. Measure your traffic across several channels and see how that traffic relates to your core product or service. With Google Analytics and Semrush, you can check your website traffic sources.
Here are six different channels that you should check:
Social traffic: These are the visitors who come to your website through social networks.
Organic search traffic is when the visitors come to your website through Google search and other search engines
Direct traffic: These are the visitors who come to your website by typing in your URL directly.
Email traffic: These are the visitors who come to your website through your email list
Referral traffic: These are the visitors who come to your website through referring websites
Paid traffic: These are the visitors who come to your website from paid search campaigns.
1. Find out where your traffic originates: Go to Google Analytics and click on the tab labeled “Acquisition.” There you can get an overview of your traffic. You can see a pie chart displaying your top referring channels.
Now, click on the individual channels to view the traffic breakdown for each one. You can either export this data from Google Analytics or create a spreadsheet of your own.
2. Tag your email links to get your email traffic data: With Google Analytics, you can integrate email management systems. If you choose to set it up manually, then go to Google’s URL builder to set specific parameters for the links in your email campaigns. Keep “email” under the campaign medium.
3. Track your email traffic: To create a new segment, click on “Personal Tools and Assets.” and then click on “Segments.” Name your segment and set the medium to “Email.” Go to “Acquisition” to see page views, bounce rates, and new users under the email medium. You can add this to a spreadsheet.
4. Track offline campaigns: Offline campaigns like in-person events are proven to be one of the most effective marketing channels. Here are some tips that will help you in measuring the impact of offline channels.
Attach a tracking code to your call to action links whether it’s a magazine, business card, or video ad. You can use a platform like bit.ly to do so.
Use unique coupons and offer codes for your offline channels to track users who make purchases.
Map your traffic patterns onto your offline content distribution times. You may see certain spikes in online traffic after some offline campaigns.
