That is a most common question when we start a blog or running blog for a long time.It also make me curious lot of time and doing lot of research and reading other experience on that I come in a conclusion which I will like to share you in that post.First of all you have to know well what is cpm and what is cpc.
CPM: cost per million which means the advertising network will pay you based on your each million views.Though google pay with both of that means cpm and cpc but there are some advertising network which never pay based on the cpc only give based on cpm.And her we will consider the cpm based network only not those who gives cpm and cpc based earning.
CPC:Cost per click.It means the advertising network pay based on the per click.If no click then no payment.Only views does not matter to them.
CPA: Cost per action.It means advertiser only pays where there is a action taken by the viewers.It can be any based on the derived and declared action type by advertiser like download app,purchase a product,left a email,download software,do a survey or by generating leads.Lot of advertiser are in that segment.
Now if we talk about google adsence then most of us know that adsence gives cpm earning but that wrong simply they provide cpm,cpc and cpa all in a single opportunity.Hope you some time see that 1 click can bring 1 cent where 1 click can bring 10 dollar sometimes. At least that happens with me.For 1 of my blog which was a micro blog was mostly give me 3 cent on per click on average.On a range you can say 1 cent to 5 cent.I was about to get 10 clicks on average each day from that blog alone.But 1 day see 2 click which gives me 10 and 5 dollar.I was little bit confused but after researching a lot come to know that these clicks gives a cpa which means the visitors not only click they purchased a product or leave there number as a sales lead.So I get that kind of amount which perform better that can gives more better output.Thats the power of adsence and that’s why this advertising network of google is so popular.Hope the same happens for you also. Some time I also seen that google adsence gives cpm based earning where there is o click but as the visits gone more than 1000 I got a certain number of earning 0.05$-0.2$ per click.Though I have see that mostly in admob.If you not read the article of manage social media then you should check that. Also a long list for social media sites is available for you if you are willing to try these.
Now question is which can give you better payout?
All of the above can give you better but simply depends how your blog is and how much visitors it generates.Though google have a high trust level so that company can give a better payout and adsence have completed more than 10 years of journey which can bring a little bit extra confidence to us that this network should run for so long let say 30-40 year more atleast.
Which network will be perfect for your site?
It simply depends upon the number of visits,page visits,duration of users staying in your site,their interest and activity towards your site or blog and the number of post.
See if number of post in a blog is less and your site is not too old then you will not get good amount of users in that case you can choose cpa and cpc.As you know there is no chance for getting 1000 visits initially and at least it requires 6 months to 1 yrs of time depend upon the number of post you publish per week.On the other hand if a site have lot of visits then you can try for CPM network also.Mostly they pay $1-$2 on per 1000 page visits not visitors.Now assume if you have a website or blog with 300 daily visitors and on avg page views are 1:5 which means 300X5=1500 page views you can expect.With cpm you can earn $1.5- $2.5.But most of the cpm network only allowed site which have huge number of pageviews and they accept the site by manual visiting and monitoring.So if they found your website will not bring lot of visitors then they will not allowed to add the advertisement in your blog.But we have to consider come other case also.In some case we seen some site which gives lot of visits by provide only a result or score then these site content are not super rich but they earn a lot of views.So in that case there is a huge chance, the cpm network will work better than cpc network.
Now about the cpa I will say you some cpa which work as affiliate marketing is good enough where you have to sell a product and you will get a benefit.But in some site I have seen to show a url or to download a document file we have to either complete a survey or need to download a software.That’s a irritating to the visitors.If the expected material is not too important most of the time I just left.Similarly other visitors also left the site and never visit again which bring a negative impact to those site who try to get earning using CPA also.Around 8 -10 years ago there was a little bit of chance to do so.As that was a new concept then.But now a days it simply a wrong way to earn.But which site not getting any monetize option for them that will be the only option.
So from the above way its clear that google adsence is best option but there is some more cpa can be good for those which site have a lot of page views from a low cost cpc country.If your blog get good amount of traffic from high level country (cpc based) like usa,uk,australia,canada then you can choose that.Other hand which is getting most visit from other side of the world or content specially developed for those country then they can choose cpm for their monetize process.