10 Best Practices for Corporate Blogging
Corporate is now mostly depends on the social media and digital marketing. Earlier the marketing process for corporate was some thing different. But now a days where everything become online. A great source of consumers are from mostly social media and google search. So corporate players are more like steps to increase there fan followers or reach in world wide web.
A corporate MNC companies whether they are selling or making products are always try to hire a digital marketing firm, or out sourced there product or they like to from there own by adding employees in office. But what ever the process they will take it does not matter the matter is how popular the products become to. The reach of the products or new products. Companies are now keep a separate fund to create and maintain product launch. But the all time hit concept is always blogging, social media sharing and SEO. In short that can be called as digital marketing.
Blogs have become one of the hottest communication tools on the Web. Like earlier these still have life and effectiveness to generate a handsome earning by generating leads, bringing some targeted traffic(which can also later converted to sales or leads). Offering the opportunity for anyone to create their own free Web site, encouraging opinions and interaction, blogs provide forums for individuals to create their own highly personal presentations to the Web audience. They also provide for consortia of all types to experience the sort of online community feeling that was pioneered by early newsgroups and by the phenomenal success of AOL in the 1990s.It might be misconception for most of the newbie that corporate might be choose some different process to bring the traffic and not the traditional digital marketing. I agree with them but not in all. Always prefer to get followers in the similar way. The major difference is that they use those traffic or followers are converted in sales. The percentage of conversion or traffic to sales ratio quite higher than normal. So try to use the similar way to make the process more better.
Blogs have reached into the corporate and government sectors as well. What started out as an outlet for teenage expression and grassroots journalism has turned into a lucrative communications tool for small and large businesses alike.
Corporate Blogging refers to a company producing or supporting a blog that it uses to accomplish business objectives. As with anything, there are certain “best practices” to be followed to ensure your company reaps the maximum benefits. These 10 tips guidelines will help make your blog a success.
1. Fine Print:
Blogging can lead to legal issues. Companies should have real concerns about liability, exclusions and limitations, and indemnity. Although there are laws that protect against libel, misappropriations and other injuries suffered as a result of posts on the Web, companies can still be held “vicariously” responsible for statements made by employees that are harmful to others. Since there are so many legal issues surrounding blogs, it is imperative that the site has some sort of disclaimer and limitation of liability.
2. Know What You’re Doing:
Senior management should be educated by the corporate communications and legal department about what blogs are and how they might affect business. That way, they can be contributing members of the blog, further improving employee relations. Their support and participation is often what makes a blog more effective.
3. Create blogging policies.
In any medium where an employee is sharing information, there is the possibility of leaking trade secrets or financial information. Blogging also has a tendency to become personal. A company should have a list of policies regarding blogging to ensure that trade secrets are kept secret and personal lives do not become public. Policies may include keeping financial information from being posted, as well as severe consequences for anyone using the blog for negative publicity.
4. Avoid the Marketing Blog.
Making your blog into a blatant marketing campaign is a bad idea. Customers are looking for real answers and honest opinions. They will pick up on insincerity instantly. Use the blog for what it’s for, transparency. This is an opportunity to make a real connection with your customers. Don’t ruin it by filling it with empty advertising.
5. Keep It Fresh.
Blogs are usually judged by their amount of new content. Easy to add on to, they are designed to be updated constantly. To keep your readers coming back, make your content relevant and timely. Don’t forget, content can include anything from product releases to job openings, recent news to thoughts from the CEO. It’s practically impossible to run out of material.
6. Add social sharing option in blog:
In that marketplace where more traffic to website means more earning. To keep that things in mind every corporate blogger should add that tools or plugin or functionalities in there content management system to gather more social signals. The more the article will shared by your viewers in social media means more better ranking and better traffic. So you can expect the better visibility of the product which leads to generate more leads or more earning in term of sales.
7. Try to promote service or product:
Using internal links to promote services and products are a good practice. That will Not only bring traffic to your product or offer page which can generate sales even that can help to familiar the random traffic or users about your product or services what you are offering for your corporate business workplace.
8. Encourage employees to use it:
Create an atmosphere where they are comfortable asserting their opinions and concerns. You’ll be surprised how the quietest employees will speak up when given such an opportunity. With all communication, blogging can become negative, so remind employees of the public nature of the blogs and the ramifications for their actions.
9. Reinforce the company’s core values.
Use your blog to reflect your company’s inner soul: its mission, goals and direction. A blog is just another medium by which you interact with your customers and employees. It’s another part of the brand experience. It should be consistent with the impression the company wants to make.
10. Try to keep neat and clean:
The design should have the professional look and feel.Beside that the more the blog will be neat and clean have a higher chance for gaining more returning users. The difference you can check from google analytics once you redesign your blog as a neat and clean.
5 thoughts on “10 Best Practices for Corporate Blogging”
This is impressive. Need to build out a team and streamline my processes. Nice discussion. I miss this type of content from you. I have been to that site in over two years.
My favorite thing about the site was that it was a personal blog – year end reviews, goal posts, income reports, niche site challenges, posts about challenges you’ve encountered and how you solved them, etc. Now it just seems like a bunch of random people writing for SEO. Same thing i found on the most of the popular blogs writers blog.
I simply agree with you in the most of the part.
Used to love that site and now it just seems so robotic and unfriendly. Like the writers are only writing for SEO. Glad you are getting the traffic and the money you want though. I hope to get some traffic to my site this year (Google updates killed the traffic last year). Good luck in 2023!
So much valuable, actionable content in one video for free. And I’m going to look into Link Whisper. Thanks you for being so generous with your knowledge!
Thank you for this and especially the trello portion of the post. One of my goals this year is to become more organized with this as I hope to finally start doing this full time. Would it be possible to make a full details post on that and tell me what and how you do with it?